MILKRUN

When Milkrun approached myself and TBWA creatives to create YouTube-specific content with one goal—keep viewers from skipping—we decided to take a playful risk. We asked ourselves, "What if we made this as outlandishly absurd as possible?" We wanted to see if YouTube audiences would lean into the weird—and it turns out, they loved every second. The result? A hilariously over-the-top campaign that held attention, proving that sometimes, a little freakiness goes a long way.

Director: Alana Taylor
DOP: Brad Francis
Producer: Phoebe Graham
Agency: TBWA