LEAN CUISINE
Listen To Nobody But Your Body

Collabing with TRUCE/Jess Brohier, this content series flipped the script on wellness norms. I wanted to show our talent literally fucking off societal expectations through bold text intros and a moment of doubt, before landing in full vibey fun.

Shooting off the back of stills, we had to be smart about how we shot, so everything had to move quickly. But even in the chaos, each piece landed cleanly in the brand’s POV - cool, confident, and unapologetically personal.

From this, we created 1x30 and 4x15 cutdown.

Director: Alana Taylor
Photographer/Production Company: Jess Brohier / TRUCE
DOP: Bonita Carzone
Producer: Alana Taylor
Production Assist: Phoebe Graham
Agency: TBWA