SPECSAVERS
KIDS

The brief for this Specsavers social series was clear: help parents understand why kids' eye health matters, and gently nudge them to book that eye test. We kept it fun, simple and warm: three short videos made for Meta, using a mix of light scripting and real moments.

I was brought on for my experience working with kids, knowing when to follow the script, and when to let them run the show. From asking for a mermaid to sit next to me because Billie needed her for support, to needing 200 bathroom breaks, the charm was in letting them be themselves.

Director: Alana Taylor
DOP: Tom Edney
Producer: Phoebe Graham
Agency: TBWA